The Key to Selling ESP’s to Businesses
The key is to selling ESP’s to businesses is to have your clients become invested in the extended service program as a whole so that they purchase an ESP automatically each time they place an order for a qualifying product. Understanding where your clients may have problems and gaps in their organizations and determining what desired conditions they may be seeking is the first step in getting your customers to buy into an extended service program.
When it comes to improving their business, most organizations are look to decrease costs, streamline efficiency, improve service or improve protection. An extended service program can help them achieve all these desired conditions.
- Decrease Costs – Our extended service programs can help your clients keep their budgets inline, no longer will they have to worry about unexpected repair or replacement costs, which can wreak havoc on company’s budget. Also the cost of an ESP is often less than the cost of a single repair, saving them money in the long run.
- Streamline Efficiency – Even if your clients have an internal IT department, an extended service program can free up a company’s internal IT staff for more important or larger projects. Many of our extended service programs offer on-site and express shipping service, which can limit the company’s downtime for repairs.
- Improve Service – With a 24/7 ESP customer support line and basic over the phone troubleshooting, whenever your clients need help, we are there for them. We also have a nationwide network of service centers that use fully trained, certified, factory authorized technicians.
- Increase Protection – An extended service program can offer product protection that goes above and beyond the limited manufacturer’s warranty. Extended service programs can offer longer service coverage, power surge protection and even accidental damage and handling protection.
So when selling to businesses, look for problems and gaps in their organization and show them how an extended service program can help them reach the desired conditions they may be seeking.
